Community management has become increasingly popular and recognized by all types of businesses — however, it’s still largely undefined.

So, what makes it so special? Why should your business adopt it? To answer those questions, let’s cover some of the main reasons why community management is critical to your success as a brand today.

Community management allows your business to:

  • Obtain feedback and gather ideas from your customers and audience members through real conversations.
  • Provide support for audience members, fans, and customers when they need it.
  • Increase brand and product awareness among your target audience.
  • Learn about your customers and what they want, expect, and need in terms of content, products, services, and support.
  • Build one-on-one and one-to-many relationships between audience members and your brand.
  • Boost customer interactions, conversions, and sales.
  • Provide value to your customers beyond a product or service.

It’s important to note community management is a broad industry — these are just some of the things community management allows your business to do.

Additionally, community management is an umbrella term, meaning there are many forms of community management that live beneath it. Let’s review those types of community management to help you determine which one(s) you’d like to focus on at your company.